Creating an exceptionally attractive piece of content is surely vital to attracting the right amount of audience. With a highly crafted content, your promotion strategy is on point. Yet you see your website traffic is stagnant. You are waiting for those eager readers to read your latest posts. But all you see are a few [...]
Marketing is an ever-evolving business strategy. Surveys suggest that 76 % of respondents feel that marketing had changed drastically in the past two years than in last 50 decades. This is a major change due to the digital marketing revolution trending. Mobile accounts for 72% of digital ad spend. Voice search is also trending from [...]
Backlinks are, apart from a content and RankBrain, one of the most important criteria used by Google for PageRank. The truth is that without effective backlinks building strategies your website has no chance for ranking high in the search results. Why? Because the Internet is built on links. They also refer to high-quality content and [...]
SEO is becoming ever more involved with updates in Google's algorithms like Penguin and Hummingbird, now and then. With increasing complexities, Businesses need to adapt to these changes to improve their branding which ultimately leads to higher profits. It has become almost compulsory for every new business or start-up to have SEO-friendly websites for success [...]
Why should you hire a brand agency when you already have a Brand Manager and a full-time marketing team? An answer to this question will change your perspective and lend you valid reasons to hire one! The first thing people do upon hearing your brand name is checked your website, read company reviews and scroll [...]
Since a few months, many users noticed a new tab in Facebook called 'Marketplace.' For people who are wondering what Marketplace is and how to use it. You've arrived at the right place. This article will provide you with complete guidance on how to use Marketplace to buy and sell products that you require. Facebook's [...]
You've just decided that you want to build an online presence and have settled on building a website. Congratulations, that's a positive first step to making your rock star content available to your visitors. Assuming you recognize that Google values authoritative, problem-solving content, here are two essential elements for both newcomers and experienced veterans to [...]
Content marketing is the iron man of the digital world. There is a particular science behind it to get it correctly done. As writers, you may write engaging blogs, but that is not enough for a successful content marketing strategy. This article will give you some considerations for Google and SEO approach for your content [...]
With ever-increasing competition for attention in the digital space, are you really stretching your content as far as it can go? For example, if you’ve targeted a fraction of the 23.23 billion monthly users on YouTube with video, you’re still leaving the bookworms who’d rather get stuck into a bunch of text on the table. [...]
We all know that the internet is an overload of information. It is extremely difficult to break the internet with all the online noise to reach the potential client. To overcome the information overload crisis, you need to align public relations and content marketing strategies in a more personalized, strategic and creative way. It is [...]