4 Methods To Built A Data Driven Public Relations Strategy

We all know that the internet is an overload of information. It is extremely difficult to break the internet with all the online noise to reach the potential client. To overcome the information overload crisis, you need to align public relations and content marketing strategies in a more personalized, strategic and creative way. It is [...]

The Difference Between Objectives, Strategies and Tactics in Business

Business is an organizational entity which can work only when you have a full proof plan. "Your present circumstance don’t determine where you can go; they merely determine where you start" - Nido Qubein. This quote best fits in when you don’t have a specific goal to accomplish. How are goals, objectives, strategies, and tactics different? [...]