You are your brand’s biggest ambassador! Do you agree? But what if you can turn all your website visitors into your brand ambassadors. Wouldn’t that be awesome?
74% of consumers consider word-of-mouth recommendations and 59% consider the brand’s website as a key factor in their purchasing decisions.
Which means that if your visitors are singing your praises that exponentially grow your chances of getting more customers and can take your business to a new height. What can make your visitors sing your praises?
They need to fall in love with your brand to be your brand’s advocates! Here are 4 simple steps that every business or every brand can implement to turn their visitors into their brands biggest ambassadors.
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The 4-step process this infographic is saying is:
Attract your target audience to your website using various marketing channels like SEO, paid ads, social media marketing, content marketing, email marketing, etc. Once they land on your website they become your website visitors.
Now its time to keep your visitors engaged to your website. You don’t want them to bounce off, because that can negatively affect your search engine rankings.
Giving your visitors a great on-boarding user experience is a powerful way to keep them engaged with your website.
Make use of videos, call-to-action buttons, live chats and fill-in forms will increase their engagement with the brand. Once they fill out the form, that engagement (a visitor) just turned into a sales lead.
What would be your next step, as soon as you get a lead? It would be to close the sale and convert them into a customer, right?
Now that they have make a purchase with your compnay/business/brand, you want to have a repeated business from that customer. You want them to keep coming back to you whenever they need your products or services again.
How can you generate a repeated business from the customer and have them coming back to you?
“What’s in for me?” is a very common thought that a customer would think of before returning back to you? How do you increase your customer retention rates?
Make use of loyalty programs, refferal incentives, social media contents and other promotions. Once your customers become loyal to you, they will spread the word for you and become your brand’s ambassadors.
Let me know in comments below, how you are converting your visitors into your brand’s advocates.