When there is an external link created to your site, a backlink is created. This is why it is also referred to as “external backlinks” or “inbound links.”
The links are a large piece of ranking puzzle. Before you get into backlink building business, you need to make your site ready for backlinks.
Backlinks are also called “inbound links” or “incoming links” are created when one website links to another. The link to an external website is called a backlink. – moz.com
When we talk about backlink a different webpage to your web page. This is different from “outbound” or outgoing links from your page. Do not get confused between the two. A backlink is also known as an inbound link (IBL), sometimes these links are important in determining the popularity of your websites for Google search engine.
What is the importance of backlinks?
Backlinks are valuable for SEO because they represent a “vote of confidence” from one site to another.
In short, backlinks to your website will tell the search engines that others vouch for your website. If there are many sites linked to the same webpage, search engines assume that this site is worth linking and also surfing on SERP. Earning backlinks will get you the desired ranking position on Google.
Importance of earning and giving backlinks-
Earning backlinks is important for off-site SEO. The process of getting these links is known as link building or earning links. Backlinks from trustworthy, popular high authority sites are considered most desirable backlinks to earn. Whether a link is followed or not it is relevant to have a link except there is no value of a no-follow link. Your sites mention on a high-quality website will give your brand a boost online.
Every backlink has some different value. Links created to other sites have a different amount.
Link Building Tips For 2019-
Link building seems to be dead since 2003. The rules of 2003 will surely not work now. Link building rules have changed now and you need to adapt to the ever-changing rules. Also, an increased set of skills, tools required for link building have brought you the verge of giving up on link building.
Google confirms that links will be the number one factor for Google ranking. The core of Google Algorithms is based on links. This has been the scenario since the start of Google.
1. White Hat Link Building Techniques-
Link building has been dead for those who have failed to adapt to the ever-changing rules and enhanced requirements on skills, tools, details, and perseverance.
There are many factors for links being a ranking factor. Many SEO’s only focus on content and On-Page SEO ignoring the links.
However, Google has confirmed that links are the most important factor in ranking. Google will not rank you without links. If Google cares about links then so should you.
2. Google Penguin has changed the way we use Backlinks in SEO-
Before April 2012, one could buy his ranking by linking more number of links from any site and rank on the first page of the search engine. However, after Google Penguin Spam Filter which is now a part of Google’s Core Algorithm which works in real time.
Links possess a risk and you should be aware of the risk. In today’s SEO world most people look at the source page and call it a backlink.
3. A link is a connection-
A hyperlink is a connection from the reference page to the target page. It has always been like that. SEO is obsessed with PageRank and other metrics for link building. LRT is the software that takes the link source page and target page into account while analyzing the value and risk of the link.
4. State of the art link development-
In the current scenario link building is a professional practice. It would help if you did not spend tons of resources on links that would hurt you in the future. Stimulating the impact and risk of backlink relationship is possible. LRT users that get out the good from the chaff are happy to spend three times more resources on 10 percent great links that are important.
5. Are all backlinks the same-
The more, the better saying is not the apt saying for links. You tend to go for more when it comes to links and you blindly go for it without checking the risk factor of the backlink profile. It is better you aim for a few high-quality links then linking a thousand link having no value. Weak or risky backlinks will not help in your Google rankings and it can get worst with Google penalty. Severe situations will be a loss of organic traffic.
All Links are not the same. These are a few points you need to understand.-
- The number of linking pages, subdomains, domains, and root domains?
- The number of links every month.
- The kind of links, e.g. (Follow, No Follow, Redirects, Javascript, Frames)?
- What links Power and Trust?
- Which link Power and Trust?
- Which linking keywords (“money” or “brand”)?
- What link risk?
These factors can act differently in different cases. A link can be good or bad depending on the industry, country, the language, and keywords. For example- Whether a domain links to 1000 subpages or whether 1000 domains link to a subpage, these are two different things. That is why it is recommended to use the Site Wide filter in LinkResearchTools.
Google Rules when it comes to link building.
All links are not equal; you need to be very careful when you start a link building campaign. When you build a link, it should be for your business, for your customers, make them relevant and associate them with great content. If your users are happy Google will keep you in search results and this will help your business grow.
Make your links look natural as you don’t want Google to conclude that you are trying to manipulate Google algorithm.
Bad Link Building VS. Good Link Building-
1. Reciprocal Linking
In bad link building, excessive link exchange like a link to me and I’ll link to you or partner pages for cross-linking will have a negative impact on the website.
In good backlink as long as you don’t do reciprocal linking excessively and the reciprocal links are sensible, then link exchange is not considered bad.
2. Article marketing or Guest posting
Bad links are links with over-optimized anchor text in articles or press releases distributed on other sites.
A good link is where people write people write about you and link back to your website as long as the links are naturally created. Use brand keywords and navigational phrases as good option.
3. Web directory links
A bad link would be adding your website to any directory to get a backlink will have a negative effect. Some directories will not provide any real value.
A good link will have a backlink to a directory that is similar to your niche. Relevancy is the key. Directories attached to the informative niche website in the industry will be beneficial for you.
4. Forum and blog posts comments
Not so helpful comments with optimized links in a blog post or signature are considered as a bad link.
An active interaction on your forum or website relevant to your business is a value-added backlink. If your comment adds contextual value to the discussion. However, don’t overdo this by using commercial keywords.
5. Buying Links or not
Buying backlinks to enhance your website breached Google guidelines entirely. They consider this as buying votes and unethical.
Invest in creating high-quality content instead of wasting money in buying links. High-quality content naturally attracts backlinks to your site.
Link building is the key to rank your site on Google. If you have stopped link building, it is time you get in tune with Google algorithm and start your link building techniques all over again. Hope you had some insight on link building techniques for 2019.