Five reasons why your business should build an Alexa skill in 2019

Your business is probably already familiar with the importance of artificial intelligence. It’s everywhere: chatbots to organize finances, software to automatically monitor your company’s tasks & activities, and now, voice. Voice technologies are slowly taking over the world of search engines as people’s lives get busier and creating convenient solutions becomes the new differentiator in [...]

Why Are People So Afraid Of SEO ?

Small business owner must have been adviced many times to use SEO strategies to get that presence online. So you start spending some time and build a website for your company. But you have not optimized your site. You don't have the time to deal with all the SEO stuff. Search engine optimization is a [...]

Why Is Email Marketing The Best Of Its Kind?

Promoting your business comes in some various options that you are spoilt for choices. The problem is that most of them cost a lot of money. Whenever you have your product out for sale, you want it to do well at the lowest possible risks. A lot of time and effort is put into designing [...]

How To Optimize Your Video Content?

Video content is creating more buzz and leads online.  Marketers are opting for video marketing. A white paper by Cisco says that 85% of online content will be video content by 2019. Maximum consumers of the mobile data content are using audio and video services. The mobile traffic is 60 % of the total mobile [...]

4 Biggest Myths About Google Ads

The Google advertising system was launched on October 2000. Since then, many myths have grown around Google Ads, which is why entrepreneurs often waste their brand potential, waste their budgets or give up running Google Ads campaigns. Here are the 5 most popular myths about Google Ads. Read them carefully and find out if one [...]

Influencer marketing: is it worth investing in micro-influencers?

Influencer seems to be the keyword for any advanced content marketing strategy. Is it worth investing only in wide range "kingpins" or is it better to give a chance to micro-influencers?   Influencer marketing: overfilled pond Each new day is at least a few new influencers. The millennials dream has come true - now you [...]

Why You Should Invest in Video Marketing

Does video marketing provide a good ROI compared to other marketing activities? A well-known phrase: "One image says more than a thousand words" works well in this case. This attractive form of Content Marketing can certainly influence the purchasing decisions of potential customers. The big advantage of this form of content marketing is its availability [...]

Top 5 Reasons to Redesign Your Website in 2019 To Improve Lead Conversions

It seems like every company has a website these days, but very few know how many qualified leads their website generates each month. Maybe you did a (DIY) do it yourself website, followed the template wizard and then you were done. You shared it with your family and friends. Maybe you have even partnered with [...]

E-A-T And YMYL – Know About Google’s New Update

In late 2015, Google announced “medic” update to its search engine's algorithm. With the update, Google released a complete version of new Search Engine Evaluator Guidelines. These guidelines offer essential information about what Google is looking for in high-quality pages and how it can perform better in its algorithm. Google specifically mentioned two measurements, E-A-T [...]

All You Need To Know About Importance Of Digital PR

Everything such as connecting, getting knowledge, shopping is done online in this era of modern technology. However, being active on the internet, people also review and provide feedback on their experiences. This feedback has the power to make or break a brand in the international market. It is essential to maintain a consistent quality to [...]

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